Archive for the ‘Technology’ Category

Godly Brandspeak

August 27, 2006

Google Logos

Here is an example of a brand quote that seems to have transcended even the above average threshold of loyalty. This corporate top dog seems to be cardinally loyal to Google. Not that Google is nothing short of a great utilitarian site, but this is quite the heights. And the scary part is it’s sort of true too.

“Google is like God. God is wireless, God is everywhere, and God sees everything. Any questions in the world, you ask Google.” – Alan Cohen (Vice-President of Airespace, a company which sells wireless technology now acquired by Cisco Systems)

[Source: From Thomas Friedman’s book ‘The World Is Flat: A Brief History of the Twenty-First Century’]

Day & Night

August 14, 2006

Day-Night

A friend of mine emailed me this picture of the earth taken during sunset (for that part of the world shown in dark) from the Columbia Space Shuttle on its last mission. I hope the picture is not tweaked or touched up. If not this is a true classic of the yin & yang of our Mother Earth. Night and day captured in one shot.

His email had these little tit-bits of information about the countries covered in the photo. I’ve copied it below.

“The top part of Africa is the Sahara Desert .

Note that the lights are already on in Holland, Paris, and Barcelona, and that’s it’s still daylight in Dublin, London, Lisbon, and Madrid ..

The sun is still shining on the Strait of Gibraltar .. The Mediterranean Sea is
already in darkness.

In the middle of the Atlantic Ocean you can see the Azores Islands; below them to the right are the Madeira Islands ; a bit below are the Canary Islands; and further South, close to the farthest western point of Africa, are the Cape Verde Islands.

Note that the Sahara is huge and can be seen clearly both during day time and night time.

To the left, on top, is Greenland , totally frozen.”

Web 2.0 Rule of Thumb

August 12, 2006

Since the early twentieth-century the 80-20 rule of thumb has dominated in business and other corporate rantings. Now, Charles Arthur at The Guardian has this little, but statistically researched and evident, article on the emerging rule of thumb number trends in the Web 2.0 era. According to the article, the main rule of thumb is based on the finding that “if you get a group of 100 people online then one will create content, 10 will “interact” with it (commenting or offering improvements) and the other 89 will just view it.”

Here’s some interesting numbers from the article to support the rule of thumb as applicable to these online Web 2.0 pioneers:

For YouTube – which has in just 18 months has gone from zero to 60% of all online video viewing. The numbers are revealing: each day there are 100 million downloads and 65,000 uploads – which as Antony Mayfield (at http://open.typepad.com/open) points out, is 1,538 downloads per upload – and 20m unique users per month.

Wikipedia: 50% of all Wikipedia article edits are done by 0.7% of users, and more than 70% of all articles have been written by just 1.8% of all users, according to the Church of the Customer blog (http://customerevangelists.typepad.com/blog/).

Yahoo Groups – the discussion lists, “1% of the user population might start a group; 10% of the user population might participate actively, and actually author content, whether starting a thread or responding to a thread-in-progress; 100% of the user population benefits from the activities of the above groups,” he noted on his blog (www.elatable.com/blog/?p=5) in February.

These statistics are quite interesting and we’ll see it evolve as more and more people join the Web 2.0 bandwagon.

Barrells

July 31, 2006

BW-Oracle

And Business Week’s Best Global Brand #29 makes barrells of code.

Adcenter v/s adCenter

July 28, 2006

Read in this New York Times article that Microsoft is launching its own search advertising technology called adCenter to take on Google’s Adwords. The name they chose is apparently the same as my alma mater – the VCU Adcenter. Is this a coincidence or what? The only difference being the capitalized ‘C’ in the Microsoft one.

The Adcenter has a blog here while the adCenter one is here.

When I did a Google search for the term ‘adcenter’ this was the result. The first three were for the new Microsoft one while the VCU Adcenter could only score fourth place.

Emotional Digital Data Mapping

July 26, 2006

Jonathan Harris never ceases to amaze me with his technical and artisitic know-how to present random and abstract mundane data. Check out some his works through the links below and you won’t be far behind in knowing the works of this agilent new-age genius digital artist.

10-10

A collection of 100 photos of events as they occur live updated by the hour 24/7.

Word Count

A ranking of the most popular words of the web.

Information Maps

Information intensive graphical poster maps of all sorts of thematic global data.

iPod Generation – The Isolated Generation

July 21, 2006

Was reading this David Pogue article in the New York Times. This one point stood out for me and I’ve been thinking about it every now and then. This is what David wrote:

“In the iPod era, people isolated themselves in public more than ever — but at least the signature white earbuds let onlookers know what they were dealing with.”

This is an amazing and often scary observation of the state of the iPod generation which is multiplying in population by the day as more and more smaller and more compact mp3 players hit the market.

It’s scary to me because I personally have noticed the alienated souls with the white earbuds roaming around in their own worlds (in their minds!!) in crowded New York City subway trains and the ubiquitous shopping malls in Singapore. Are we really withdrawing ourselves from people and conversations to a world were we just shut our eyes and immerse ouselves in Eminem or Dire Straits or whoever we wish to fill our senses with. Or is it another form of escapism from the realities of everyday commute and travel.

I remember Rob Campbell (the brilliantly outspoken regional planning head at Y&R Singapore) telling me two months back in Singapore that most music listeners close their eyes when they listen to their most favorite track. A brilliant insight that Apple capitalized in their famously colorful silhoutte ads. But then again I wonder are those folks walking around with their iPods or iRivers really shutting their eyes from the everyday mundaneness of their lives.

Definitely something to ponder on for later…