Archive for the ‘Internet’ Category

Web 2.0 Rule of Thumb

August 12, 2006

Since the early twentieth-century the 80-20 rule of thumb has dominated in business and other corporate rantings. Now, Charles Arthur at The Guardian has this little, but statistically researched and evident, article on the emerging rule of thumb number trends in the Web 2.0 era. According to the article, the main rule of thumb is based on the finding that “if you get a group of 100 people online then one will create content, 10 will “interact” with it (commenting or offering improvements) and the other 89 will just view it.”

Here’s some interesting numbers from the article to support the rule of thumb as applicable to these online Web 2.0 pioneers:

For YouTube – which has in just 18 months has gone from zero to 60% of all online video viewing. The numbers are revealing: each day there are 100 million downloads and 65,000 uploads – which as Antony Mayfield (at http://open.typepad.com/open) points out, is 1,538 downloads per upload – and 20m unique users per month.

Wikipedia: 50% of all Wikipedia article edits are done by 0.7% of users, and more than 70% of all articles have been written by just 1.8% of all users, according to the Church of the Customer blog (http://customerevangelists.typepad.com/blog/).

Yahoo Groups – the discussion lists, “1% of the user population might start a group; 10% of the user population might participate actively, and actually author content, whether starting a thread or responding to a thread-in-progress; 100% of the user population benefits from the activities of the above groups,” he noted on his blog (www.elatable.com/blog/?p=5) in February.

These statistics are quite interesting and we’ll see it evolve as more and more people join the Web 2.0 bandwagon.

Brandspeak

August 3, 2006

Netscape 7.0

From the annals of dot-com history comes this great brand quote:
“Netscape was not a dot-com. We did not participate in the dot-com bubble. We started the dot-com bubble.” – Jim Barksdale (Former CEO of Netscape Communications)

[From Thomas Friedman’s book The World is Flat: A Brief History of the Twenty-First Century]

Early ‘Long Tail’ Wisdom

August 2, 2006

Long Tail

Now that Chris Anderson’s much awaited and blogged about book ‘The Long Tail: Why The Future of Business is Selling Less For More’ is out, everybody’s probably busy blogging about the virtues and vices of the book. I was curious to check the origins of his Long Tail philosophy and landed on this early (and pretty much the first published) article in Wired Issue 12.10, October 2004. And for me, these two paragraphs pretty much laid the foundations to the Long Tail theory:

“Hit-driven economics is a creation of an age without enough room to carry everything for everybody. Not enough shelf space for all the CDs, DVDs, and games produced. Not enough screens to show all the available movies. Not enough channels to broadcast all the TV programs, not enough radio waves to play all the music created, and not enough hours in the day to squeeze everything out through either of those sets of slots.

This is the world of scarcity. Now, with online distribution and retail, we are entering a world of abundance. And the differences are profound.”

And abundant it is. I’ve lost count of the new artists I’ve come across (and wanted to check out) through Pandora.com and Last.fm; books and movies through the endless ponderings through favorite blogs and Amazon.com and even lost track of the interesting blogs that you come across through the favorite blog links of my bookmarked blogs. Not to mention the myriad links through del.icio.us. We’re truly lost in abundance. And it’s good.

Cheat Sheet

July 31, 2006

BW-Google

This image (from Business Week online) of Google reminded me of the cheat sheets of our high-school days. We used to write these tit-bits of information on our hands, conceal it from the teachers and then peek at it for the answers during the school exams. Those were more innocent days. These days we peek into google for the answers to most of our queries. How times have changed!!

Big Boss Speak

July 29, 2006

Rupert Murdoch 

“The Internet is media’s golden age.” – Rupert Murdoch (Chairman – News Corporation)

[Source: Wired Magazine Issue 14.07, July 2006]

Billboard Memories

July 28, 2006

Billboard banner

Saw this simple yet elegant banner ad for music’s original chart outpost Billboard. I should say its been a long time I clicked on a banner ad. But this ad kind of evoked memories of older times when the Billboard charts what where we looked for the new hot numbers out there. From the days of Chuck Berry to Roy Orbison to Roxy Music to A-ha. The site is not bad either, even though I didn’t spend too much time on it. A bit flash laden and totally hi-brow for the hipster generation. Kind of glad that Billboard has also moved on with the times.

The Music Genome Project

July 4, 2006

Tagging is the most brilliant thing that’s happening to that phase of the internet that’s come to to be termed ‘Web 2.0’. You can do the photo tagging with Flickr. You can tag your movie preferences at Movielens. And now Last.fm and the phenomenal guys at Pandora.com has put their brilliant minds and expertise to make the online music exprience tailored to our individual fancies.

Last.fm works more like a Yahoo Messenger or Skype where you download the executable program to your personal computer and you click on the Last.fm icon on your desktop and play the songs according to your choice of artists or songs. I like their player window with all the neat designed icons to mark a song as favorite or ‘absolutely hate it’. You have to first create your profile on their site and then the best part starts. You tag your favorite artists and the site tracks your genre interests and preferences and cross tags it with thousands of choices of other users and you have musical neighbors who shares similar musical interests as yours. The best part of the whole Last.fm experience is it allows you to discover new music that you otherwise wouldn’t have. And all this without wasting much of your precious time looking for it (you can if you are willing and have a great time at it!) coz you can put the player on while you are working on other more important stuff on your computer and discover what new artists or songs the player randomly selects. Pretty sweet experience.

I’ve rambled on about Last.fm. Now wait till you get to check out pandora.com, like I did two days back and I’m hooked on it. These guys are one step ahead and gives you the player on the site itself(no need to download a program or anything). It’s a very simple interface (clean and absolutely brilliant). You can create your own station and keep adding the artists or songs of your choice. The sound quality is way better than last.fm. And I’m getting to like the Pandora buttons and experience. And their backend software is way more powerful coz it plays most of the songs (almost 95%) to your taste.

The story behind Pandora is quite interesting. In 2000, a bunch of musicians and some brilliant technologists got together to create what is called the ‘Music Genome Project’ – to capture the genes of the various styles and genres of musical forms out there and put it together into a comprehensive musical database. An enormous task of combining musical creativity with cutting edge technological brilliance. You only need to check out Pandora.com to figure out that these guys where shit serious about what they are doing.

And I like the name they picked for this enormous endeavour – ‘Music Genome Project’. Can’t beat that.

The important thing in all this is how net 2.0 is revolutionalizing the net and (like the iPod and cellphones) making it possible to individualize music according to our tastes.