Archive for the ‘Business’ Category

Brandspeak

August 3, 2006

Netscape 7.0

From the annals of dot-com history comes this great brand quote:
“Netscape was not a dot-com. We did not participate in the dot-com bubble. We started the dot-com bubble.” – Jim Barksdale (Former CEO of Netscape Communications)

[From Thomas Friedman’s book The World is Flat: A Brief History of the Twenty-First Century]

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Early ‘Long Tail’ Wisdom

August 2, 2006

Long Tail

Now that Chris Anderson’s much awaited and blogged about book ‘The Long Tail: Why The Future of Business is Selling Less For More’ is out, everybody’s probably busy blogging about the virtues and vices of the book. I was curious to check the origins of his Long Tail philosophy and landed on this early (and pretty much the first published) article in Wired Issue 12.10, October 2004. And for me, these two paragraphs pretty much laid the foundations to the Long Tail theory:

“Hit-driven economics is a creation of an age without enough room to carry everything for everybody. Not enough shelf space for all the CDs, DVDs, and games produced. Not enough screens to show all the available movies. Not enough channels to broadcast all the TV programs, not enough radio waves to play all the music created, and not enough hours in the day to squeeze everything out through either of those sets of slots.

This is the world of scarcity. Now, with online distribution and retail, we are entering a world of abundance. And the differences are profound.”

And abundant it is. I’ve lost count of the new artists I’ve come across (and wanted to check out) through Pandora.com and Last.fm; books and movies through the endless ponderings through favorite blogs and Amazon.com and even lost track of the interesting blogs that you come across through the favorite blog links of my bookmarked blogs. Not to mention the myriad links through del.icio.us. We’re truly lost in abundance. And it’s good.

Speed of Change

August 2, 2006

Evolution

“Change is hard. Change is hardest on those caught by surprise. Change is hardest on those who have difficulty changing too. But change is natural; change is not new; change is important.” – These are the hard-driven points on change from an employee memo of David Schlesinger (head of Reuters America) back in 2004.

And this memo is presented as a call for awakening towards the sweeping changes in business taking place in a constantly globalising world economy in Thomas Friedman’s book ‘The World is Flat: A Brief History of the Twenty-First Century’. And this is only the first chapter that I am in so far.

Friedman divides the globalization eras into three categories.

1. Globalization 1.0 which is from 1492 – 1800 (From Columbus’s discovery of America to the beginning of the Industrial Revolution in England) resulting in shrinking the world from a size large to a size medium
2. Globalization 2.0 which is from 1800 – 2000 (Industrial Age to Information Age) resulting in the world shrinkage from medium to small

3. Globalization 3.0 which is pretty much the last six years of internet, e-commerce, blogging, tagging, internet telephony and evolving day-by-day so to speak and apparently shrinking the world from size small to tiny and flattening the playing field at the same time

Now what is truly interesting to me is the speed of change in these three eras. The first one lasted for about 300 years, while the second era about 200 years (outlasting the above-average age of a person). The third one is about six years old and growing (Its just started first-grade school) and we already have an astounding amount of information covering the brief twenty-first century. What has truly changed now is that the dissemination and ready availability of information for everyone (at the click of a mouse button as they say!) has accelerated our thinking and perception relative to older eras.

I’m just getting into the preceding chapters and will keep adding thoughts and observations, as I journey through the ten forces that flattened the world and its aftermath.

#1

July 31, 2006

Coke

Business Week’s Best Global Brand. Value: $67,000 million.

Value of the bycycle: Less than $10

Big Boss Speak

July 29, 2006

Rupert Murdoch 

“The Internet is media’s golden age.” – Rupert Murdoch (Chairman – News Corporation)

[Source: Wired Magazine Issue 14.07, July 2006]

Quantity v/s Quality

July 25, 2006

“It is not the quantity of time you spent on a project that counts, it is the quality and your state of mind.”Prasoon Joshi (Regional Creative Director for South and South East Asia – McCann Erickson)
Source: [Elle magazine, February 2006]

More than quantity or quality, the thing that matters most is ‘state of mind’.

Borrowed Wisdom of the Day

July 9, 2006

CP+B on BusinessWeek

“Inspiring your own culture is Job One before you do anything for a client.” – Jeff Hicks (President of hot-shot US ad agency Crispin, Porter + Bogusky)

[Source: BusinessWeek cover story, May 22, 2006]

Celebration of Failure

July 8, 2006

Wieden + Kennedey has been ’embracing failure’ since its inception. IDEO has failure in its genes. Most corporations has had its stroke of brilliance through terrffic failures. And now finally, after covering and praising ‘innovation’ in many past issues, BusinessWeek has put failure on their cover. Long live ‘failure’!!

BW-Failure

Quote of the Day (In Memorium)

July 6, 2006

Theodore-LevittTheodore Levitt (1925 – 2006)

Influential marketing scholar and former editor of Harvard Business Review

I still remember the day in my undergrad ‘Marketing Basics’ class, when we first came across Theodore Levitt’s seminal masterpiece – ‘Marketing Myopia’. He talks about how great corporations get too narrow-minded in their vision and focus thinking that the industry they are in, will remain unchanged forever. He talks about the oil and railway industry of the US as a classic example. It’s been a long road since my undergrad days and Levitt’s masterpiece is even more valid than ever before in todays fast-changing business landscape, where things move at the speed of light.

Levitt passed away last wednesday (June 29) at the age of 81. In saluting those 81 years of contributing and shaping the marketing world of today, here’s one of his lesser known quotes (one that is not really on his favorite subject – marketing, but more about the art of writing).

“If people don’t read what you write, then what you write is a museum piece.”

[Source: BusinessWeek Online, June 29, 2006]

Borrowed Thinking of the Day

July 5, 2006

From today I’ve decided to rename the ‘Quote of the Day’ entry. It’s more appropriately named as “Borrowed Thinking”. And here’s the first one.

Wieden Quote

[Source: From Russell Davies’s blog]