Archive for the ‘Brands’ Category

Godly Brandspeak

August 27, 2006

Google Logos

Here is an example of a brand quote that seems to have transcended even the above average threshold of loyalty. This corporate top dog seems to be cardinally loyal to Google. Not that Google is nothing short of a great utilitarian site, but this is quite the heights. And the scary part is it’s sort of true too.

“Google is like God. God is wireless, God is everywhere, and God sees everything. Any questions in the world, you ask Google.” – Alan Cohen (Vice-President of Airespace, a company which sells wireless technology now acquired by Cisco Systems)

[Source: From Thomas Friedman’s book ‘The World Is Flat: A Brief History of the Twenty-First Century’]

Did you know…

August 11, 2006

UPS Truck
On any given day, according to UPS, 2 percent of the world’s GDP can be found in UPS delivery trucks or package cars.

[Source: From Thomas Friedman’s book ‘The World Is Flat: A Brief History of the Twenty-First Century’]

Brandspeak

August 3, 2006

Netscape 7.0

From the annals of dot-com history comes this great brand quote:
“Netscape was not a dot-com. We did not participate in the dot-com bubble. We started the dot-com bubble.” – Jim Barksdale (Former CEO of Netscape Communications)

[From Thomas Friedman’s book The World is Flat: A Brief History of the Twenty-First Century]

Barrells

July 31, 2006

BW-Oracle

And Business Week’s Best Global Brand #29 makes barrells of code.

Cheat Sheet

July 31, 2006

BW-Google

This image (from Business Week online) of Google reminded me of the cheat sheets of our high-school days. We used to write these tit-bits of information on our hands, conceal it from the teachers and then peek at it for the answers during the school exams. Those were more innocent days. These days we peek into google for the answers to most of our queries. How times have changed!!

#1

July 31, 2006

Coke

Business Week’s Best Global Brand. Value: $67,000 million.

Value of the bycycle: Less than $10

yay2dot0logoparody

July 29, 2006

Flickr has this pool called ‘yay2dot0logoparody’, which is a parody collection of famous brand logo alterations, distortions or whatever you might want to call it for its transition to the Web 2.0 economy. Some of them are cool and creative while others are a bit flat and totally wane. Otherwise, an interesting pool of some raw talent.

Here’s three of my personal favorites:

Furiosr

Motorola

MasterCard

Adcenter v/s adCenter

July 28, 2006

Read in this New York Times article that Microsoft is launching its own search advertising technology called adCenter to take on Google’s Adwords. The name they chose is apparently the same as my alma mater – the VCU Adcenter. Is this a coincidence or what? The only difference being the capitalized ‘C’ in the Microsoft one.

The Adcenter has a blog here while the adCenter one is here.

When I did a Google search for the term ‘adcenter’ this was the result. The first three were for the new Microsoft one while the VCU Adcenter could only score fourth place.

Billboard Memories

July 28, 2006

Billboard banner

Saw this simple yet elegant banner ad for music’s original chart outpost Billboard. I should say its been a long time I clicked on a banner ad. But this ad kind of evoked memories of older times when the Billboard charts what where we looked for the new hot numbers out there. From the days of Chuck Berry to Roy Orbison to Roxy Music to A-ha. The site is not bad either, even though I didn’t spend too much time on it. A bit flash laden and totally hi-brow for the hipster generation. Kind of glad that Billboard has also moved on with the times.

Borrowed Thinking of the Day

July 5, 2006

From today I’ve decided to rename the ‘Quote of the Day’ entry. It’s more appropriately named as “Borrowed Thinking”. And here’s the first one.

Wieden Quote

[Source: From Russell Davies’s blog]