Web 2.0 Rule of Thumb

Since the early twentieth-century the 80-20 rule of thumb has dominated in business and other corporate rantings. Now, Charles Arthur at The Guardian has this little, but statistically researched and evident, article on the emerging rule of thumb number trends in the Web 2.0 era. According to the article, the main rule of thumb is based on the finding that “if you get a group of 100 people online then one will create content, 10 will “interact” with it (commenting or offering improvements) and the other 89 will just view it.”

Here’s some interesting numbers from the article to support the rule of thumb as applicable to these online Web 2.0 pioneers:

For YouTube – which has in just 18 months has gone from zero to 60% of all online video viewing. The numbers are revealing: each day there are 100 million downloads and 65,000 uploads – which as Antony Mayfield (at http://open.typepad.com/open) points out, is 1,538 downloads per upload – and 20m unique users per month.

Wikipedia: 50% of all Wikipedia article edits are done by 0.7% of users, and more than 70% of all articles have been written by just 1.8% of all users, according to the Church of the Customer blog (http://customerevangelists.typepad.com/blog/).

Yahoo Groups – the discussion lists, “1% of the user population might start a group; 10% of the user population might participate actively, and actually author content, whether starting a thread or responding to a thread-in-progress; 100% of the user population benefits from the activities of the above groups,” he noted on his blog (www.elatable.com/blog/?p=5) in February.

These statistics are quite interesting and we’ll see it evolve as more and more people join the Web 2.0 bandwagon.


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