Ifs and Buts

Apocalypse Now

“‘If’ is the middle word in ‘Life'” said the renegade Colonel Kurtz (played by Marlon Brando) in Francis Ford Coppola’s classic ‘Apocalypse Now’

And once at a presentation at the VCU Adcenter I heard the ad legend Bill Westbrook say: “Anything that comes before a ‘But’ is all bullshit”

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