Adcenter v/s adCenter

Read in this New York Times article that Microsoft is launching its own search advertising technology called adCenter to take on Google’s Adwords. The name they chose is apparently the same as my alma mater – the VCU Adcenter. Is this a coincidence or what? The only difference being the capitalized ‘C’ in the Microsoft one.

The Adcenter has a blog here while the adCenter one is here.

When I did a Google search for the term ‘adcenter’ this was the result. The first three were for the new Microsoft one while the VCU Adcenter could only score fourth place.

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