Matryoshka Revival

The Matryoshka doll is a cultural Russian export to the world. I saw a whole shelf of various Matryoshka’s for sale at the Princeton University Art Center Store. Kind of made me rewind to other instances when I had come across the Matryoshka theme lately. The Matryoshka seems to pop in different settings. Here are three instances of them from mainstream culture that I’ve seen.

The Matryoshka doll concept was the main theme in the brilliantly concepted Smirnoff vodka ads done by JWT London. The whole campaign based on the Smirnoff Triple Distill theme is one of the most exciting and brilliantly executed TV ad campiagns I can recall from the last two years.

Secondly, and more surprising bit was how the Matryoshka popped up on skateboards from the British skateboard company Blueprint Skateboards. It’s a splendid collection of boards as you can see below.


Here’s my Princeton University Matryoshka sighting.



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