Seems like everybody has a blog these days. Last weeks Financial Times weekend section already had a front page story on the evolution of blogging and where it’s headed. Same old arguments: some say its reached its threshold point and will burst as the early dot-coms; others say its going to change the way the world of media and communications works. Either ways it doesn’t matter much to me. Guess I have been slow to catch on this phenomenon and the only (yes, the one and only) reason I’m taking it up now is after getting inspired by a post made by Russell Davies which made a lot of sense in doing this whole blogging thing.
Here’s Russell’s exact words that got my technologically challenged mind kick-started:
But the great thing about a blog, or at least this one, for me, is that it’s a great place to keep all the smaller, lower interest, everyday bits of your life and your thinking. I’m not posting my most important work here, or my deepest feelings. I’m posting the unconsidered trifles that occur to everyone everyday, that might turn into something, but which’ll probably just blow away. And the great thing with the blog is that they just sit here until they come in handy. Or don’t. And they’re all searchable.
That’s how I use it anyway. It’s like a personal corporate archive, a searchable depository of little thoughts, quotes, images and ideas. (And it tells me that on August 25th 2003, I was almost stuck in a lift, which I wouldn’t otherwise have remembered.)
And it’s more than that, it’s also a way of building value via accretion (how do you like that jargon?) by which I mean this:
Blogs are a tremendous way of starting things. Any little idea you have, you can start it off, in a very low effort, low key way. And maybe you’ll never come back to it, but maybe you will and maybe you’ll extend it and then maybe a year later, or whenever, you’ll actually have achieved quite a lot. Without really meaning to.
You’ve built something interesting through the casual accretion of lots of tiny things, rather than the determined effort of one big thing.
Because as advertising account planners (a wanna-be in my case) we kind of keep a random journal of the mundane things we observe or come accross in our daily adventures through the cultural consumer jungle.
So thanks Russell for tipping guys like me on the finer aspects of actually leaving a trail of our daily thoughts and ruminations even though most of it is rubbish and nonsense. In advertising we never really know when nonsense will make sense!!